Sales Territory Mapping & Analysis (Geo-Marketing with GIS)
Know Your Market
Whether B2B or B2C, in-depth territory analysis answers many critical questions:
- Are all sales territories "sized" right?
- What is your market share?
- What kind of growth opportunity exists by territory?
- How many "ideal prospects" reside in each territory--in total and a percent of the total population within the territory.
Sound marketing campaigns start with an objective. Knowing each market or territory--and its potential for growth--are the foundation upon which accurate goals and objectives are set.